Originally posted on the Firebelly U Blog
We had a blast with Chris & Erin of Epic last week! First of all, Deborah made us the most delicious vegan green curry (that was so spicy we all had runny noses by the end of it!) and a sweet sticky rice dessert with grilled pineapple! YUM! Then, just when we thought things couldn’t get any better, Chris & Erin totally blew us away with their presentation on EPIC. They kicked things off with a profound question…
“WHY DOES NON-PROFIT MARKETING SUCK?!”
It doesn’t have to, but it does! EPIC wanted to change that by bringing talented designers and creatives together with non-profits at “rallies”. It gives burnt-out creatives an opportunity to work on a project they thoroughly care about, and it gives the non-profit design services that don’t suck. In fact, EPIC has given over $3 million in creative services to non-profits during their existence. Amazing.
We came away from the conversation with some great advice on working with non-profits. I think this is actually excellent advice for working with any client, but especially within the mission-based sector.
- Give a damn. Care about the organization you are working with. And don’t fake it, the people involved with the non-profit typically are involved because they are seriously passionate– they can tell if you aren’t being authentic!
- Do the research. Don’t make assumptions! Nobody likes to be stereotyped and generalized, so really dig in to the organization and find out who they are.
- Live it. The best way to learn what a non-profit does is to do what they do. Volunteer with them, serve with them, fundraise with them– whatever you have to do to better understand what motivates them and why they do what they do!
So with that, I heartily recommend anyone in the Chicago area who hasn’t gotten involved with EPIC before, do so now! Erin & Chris are 100% authentic and passionate about what they are doing– and the opportunity to work on a project you really care about is not worth passing up.